(Sorry this post is a bit messy…everything keeps jumping around in the layout)
I was a-nosying around the other day on le intranet and I found the NOW Foundation’s Love Your Body Campaign which is part of the National Eating Disorders Awareness Week (a.k.a. NEDAwareness): The Love Your Body website
The Love Your Body campaign aims to challenge the view that a woman’s value is measured through her “willingness and ability to embody current beauty standards.” They believe the beauty industry and the media put too much influence on how women look, not focusing on anything else, they outline where these ideas come from in adverts, magazine’s, fashion adverts, TV, film, music video’s, internet, clothes, toys and video games.
Routine objectification and sexualization of women in the media and other cultural institutions can lead to anxiety, shame, self-disgust, undermined confidence and discomfort with one’s own body.
Research supports that sexualization can lead to eating disorders, low self-esteem and depression — three of the most common mental health disorders in girls and women, according to the American Psychological Association (APA).
I think their campaign is a very good idea (if a bit idealistic-it encourages women to basically get together and fight advertisers which is a good idea on paper, but in practice it’s a bit more complex) I don’t completely agree with how they’re going about it (donate to them, buy their official goodies, start pacts, send e-cards – stuff like that…it’s all to much of a corporate love-fest for me), but I can agree with their principles. Which is why I’m blogging about it.
They’re IS too much focus on women’s bodies, and all shapes, styles, ages and types need to be embraced. Women don’t have to have 7 types of foundation on to be beautiful, if you love you it shines out and because you’re more confident people will find you more attractive.
The Love Your Body Campaign posters are my favourite part as I think they’re brilliant and very encouraging, here’s my favourites:
So, in conclusion: the Love Your Body campaign is a good idea, it has a lot of good principles and it’s well worth a read so you can be alert to the body image minefield that we live through everyday…but don’t be swept up in it’s campaign until you’ve had a proper think about it. Many people go ‘hell yeah!’ buy the stuff, then as you get more and more emails encouraging you to do things you realize you are a working person and you don’t have time for all this..all you wanted was for you and your friends to be happy. So just take a minute or two to think before diving in.
Apart from that: happy body loving 🙂